JoyLife SPA — Maddie Taylor Designs

JoyLife SPA is a luxury, clinical-grade spa nestled inside the historic Archer Hotel on King Street in Alexandria, Virginia — the only in-hotel spa in the city. Established in 2020 and designed for the woman who treats self-care as a sacred ritual, JoyLife SPA offers bespoke facials, therapeutic massages, vinotherapie rituals, body treatments, and HydraFacial services, all delivered by top-certified technicians in an atmosphere of refined elegance.

This project includes the following:

Full brand identity & logo design
Print materials
Social media & marketing

The goal was to craft a brand as polished and intentional as the experience JoyLife SPA delivers. From the logo system to print collateral and social media presence, every touchpoint was designed to reflect the spa's signature blend of clinical expertise and five-sense luxury — speaking directly to the wellness-minded woman who expects nothing less than an extraordinary escape.